Evine Live Inc., a digital commerce company, is expanding its collection of proprietary brands in the kitchenware realm with the debut of collections from celebrity chefs Pat LaFrieda and Andrew Zimmern.
Zimmern and LaFrieda’s collections will launch among emerging brands from the network including the Todd English Collection, Paula Deen’s Kitchen, Waterford and Cook’s Companion. Other home brands that will be added to the company this fall include Nicole Curtis, Clean & Co., Lisa Vanderpump’s Estate Home Collection, and OptiLife by Dr. Joseph Feurstein.
The full suite of Evine Live brands will be showcased across the company’s increasingly inter-connected television, online and mobile platforms, the company said. Evine reaches 88 million cable and satellite television homes and offers a digital shopping experience that includes live streaming and social platforms, according to the company.
“By effectively balancing new brands alongside our well performing emerging brands and our established brands, we are effectively executing upon our strategy to create a growing stable of high-margin, proprietary products that we expect will help deliver sustainable growth and profitability,” said Evine Live CEO Mark Bozek.