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Evine Live Kicks Off Holiday Campaign

Evine Live has kicked off its 2018 holiday promotional theme, “A Practically Perfect Christmas,” which will cover 13 events featuring special pricing and 25 new brand partner launches.

The multiplatform retailer will mix traditional and nostalgic holiday elements while leveraging customer insights to deliver products, brands and experience that will make it a destination for year-end shopping, according to the  company.

The holiday campaign launches for the first weekend in October, kicking off with the exclusive debut of Paula Deen Bath & Body items. Promotions continue through January 2019, featuring new items with gift-ready prices by MacKenzie-Childs tabletop and holiday décor, Waterford Crystal, Skinn Cosmetics, Harve Benard fashions, Waggoner Chocolates, Gems en Vogue and Gem Treasures, among others.

“I’m so excited to surprise and delight our customers with an amazing portfolio of brands and products this holiday season,” said Anne Martin-Vachon, Evine president. “Because of our early planning, we were able to strategically create an exciting assortment across all of our product categories and as storytellers, we are looking forward to bringing these stories to life.”