Digital retailer Evine Live has partnered with Grammy Award winning recording artist, songwriter and actress Michelle Williams on an exclusive home products collection.
Evine Live broadcasts to cable and satellite television and conducts e-commerce operations.
Best known best as a member of the pop group Destiny’s Child, Williams will provide a sneak peek of her “Believe at Home” collection on Evine Live on September 23 at 9 p.m. EDT, the retailer stated. Her full collection will debut in spring 2016.
The Believe at Home collection took its inspiration from Williams’ grandmother and mother, who made crafted handmade items for their family, as well as her world travels as an actress and musician. Textiles will be a focus of the collection as it previews, with debut items including a duvet set and embroidered sheet set.
“Michelle’s broad reach in the pop, gospel and R&B worlds coupled with her approachability and sophisticated sense of style make her a perfect addition to the Evine Live family, and further expands our assortment of ‘brand with fans,'” said Russell Nuce, Evine Live’s chief strategy officer. “Michelle’s new collection not only offers our customers incredible value and quality, but also helps us expand our home assortment and fill a missing niche in the category.”