Evine Names Burnett Chief Merchandising Officer

Evine Live, the digital commerce company formerly known as ShopHQ, has announced that Penny Burnett has been named svp/chief merchandising officer.

Burnett will report to Mark Bozek, CEO of Evine Live Inc. Burnett brings more than 20 years of merchandising experience to Evine Live including traditional retail experience as well as merchandising and brand development consulting.

She previously served as vp/merchandising for Global Brands Group (a member of the Fung Group) for five years where she managed the merchandising strategy for new acquisitions and oversaw merchandising for the kids’ and young men’s businesses. Prior to that, she was the vp/sales and merchandising for Guggenheim Partners on the Lionel brand and held merchandising roles at both Macy’s and Target Corporation. She will be relocating to the company’s headquarters in Minneapolis.

“Penny’s strong track record building businesses across broad categories of product positions her well to lead Evine Live’s efforts to expand our roster of proprietary brands and diversify our product mix,” said Bozek. “Penny’s retail and wholesale experience and her proven ability to drive both top line sales and profit should further our growth strategy.”

“I could not be more thrilled to join the Evine Live family. As a merchant, it’s exciting to join a company distinguished for its vibrant approach to a wide range of products,” said Burnett. “The future of Evine Live is very exciting and I’m looking forward to joining a top-notch leadership team in such a dynamic organization poised for growth.”