Fall Canton Fair Readies Virtual Exhibition

The China Import and Export Fair (Canton Fair)’s 128th edition will go online from October 15 to 24. The 10-day virtual exhibition will leverage its digital interaction features to create new opportunities for global companies to source products and forge trade partnerships.

The virtual Canton Fair will set up 50 exhibition zones featuring 16 product categories with a cross-border e-commerce zone dedicated to promoting the integrated zones to expand cooperation across B2B cross-border e-commerce platforms.

The digital platform of the virtual trade fair comes with enhanced functions and an optimized registration process for global buyers. The newly improved website enables easier webpage navigation to boost efficiency for both buyers and sellers though more comprehensive search features and a more intuitive interface. Innovative cloud-based technology, online tools for services such as live-streaming product demonstration, instant communication tools, business meeting appointment and trade matching will also be provided to facilitate business processes.

“To hold the Canton Fair online is conducive to further playing its role as an all-round open platform for foreign trade, promoting the stable and healthy development of foreign trade in a time of normalized epidemic prevention and control, and to ensuring an unimpeded foreign trade industry chain and supply chain. We will work hard to provide better and more convenient services for the exhibitors and buyers. Chinese and foreign enterprises and buyers are welcome to actively participate in the exhibition and do business,” said Gao Feng, the spokesperson of China’s Ministry of Commerce.