FHI Brands has become the official hair sponsor of Fashion Week Los Angeles: Art Hearts Fashion. The event will be held October 5-8 at the Taglyan Complex in Hollywood.
According to FHI, its hair teams are working behind the scenes with each designer on hair concepts for the runway that utilize FHI Heat hair tools and Prive hair products. Consumers will be able to view how-to videos on FHI Heat’s YouTube channel in order to learn how to achieve the runway hair styles.
“We are a Los Angeles-based hair care company collaborating with a fashion industry that is exploding and setting trends. Our goal is to create an additional platform that allows professional hairdressers to gain access to what Hollywood is doing, so they can explore their creativity in their hair salons,” said Shauky Gulamani, president and CEO of FHI Brands.
To further support Los Angeles Fashion Week, FHI Brands said it will be posting on its various social media channels, throughout the week, using hashtags #FHILAFW and #FHIAHF.