The Fiesta Tableware Company’s Fiesta Dinnerware brand has formed a new license partnership with Avanti Linens. The partnership will bring a collection of bath and bedding products to the market in spring 2021.
The bath collection will include bath towels, beach towels, bath accessories, shower curtains, and rugs in Fiesta signature colors. Bedding previously licensed with Ellison First Asia will include blankets, sheets, comforters, decorative pillows and quilts. Town & Country is the licensee for kitchen and table linens.
“We’re so pleased with the preliminary collection we’ve been collaborating on,” said Rich Brinkman, vp/sales and marketing of The Fiesta Tableware Company. “Avanti understands our brand, retailers and consumers; they’ve done a beautiful job of translating the colors and personality of Fiesta onto the linens. We are thrilled to begin sharing them soon.”
“We’re very excited to work with Fiesta, a great brand with a long history and look forward to delivering exciting bed and bath products to the market starting in spring 2021,” said Jeff Kaufman, president and COO of Avanti Linens.