Fitbit Debuts Ionic Smart Watch

Fitbit has unveiled its first smart watch, the Fitbit Ionic, which is designed as a health and fitness platform.

The new smart watch is said to build on the company’s health and fitness wearables with a new relative SpO2 sensor, making it possible to track deeper health insights, in addition to GPS tracking, on-device workouts, improved heart rate tracking, water resistance up to 50 meters and more.

According to the company, the smart watch features new processes and materials that are said to improve weight, fit, durability, breathability and daily wear. It also includes smart features like contactless payments, on-board music, smart notifications and a variety of apps and watch faces. It runs on Fitbit OS, the company’s new operating system for smart watches which will be regularly updated to add new user experiences. Other functions include four day battery life, automatic activity, cardio fitness level, floors climbed and sleep tracking and cross-platform compatibility.

“Ten years ago, Fitbit pioneered the wearables category with the introduction of its first health and fitness tracker,” said James Park, co-founder and CEO of Fitbit. “With Ionic, we will deliver what consumers have not yet seen in a smart watch, a health and fitness first platform that combines the power of personalization and deeper insights with our most advanced technology to date, unlocking opportunities for unprecedented health tracking capabilities in the future.”

Fitbit has also teamed with Adidas in an effort to develop a Fitbit Ionic special edition device and training programs in 2018.

The new Fitbit Ionic smart watch is now available for pre-sale in three color combinations on the company’s website and in select online retailers for a suggested retail price of $299.95. It will be available in stores beginning this October.