Fitbit Fashions New Wearables Collection With CFDA

Fitbit has partnered with the Council of Fashion Designers of America (CFDA) to launch the PH5 for Fitbit Versa collection. The new line of accessories combines an unconventional approach to knitwear, featuring six bands in a variety of bold styles and colors, the company said.

According to the company, Fitbit and the CFDA joined forces to develop an initiative that called on five top emerging brands to submit accessory designs to be considered for Versa, each showcasing a distinct, innovative approach to bringing the future of wearable fashion to market. New York-based brand PH5 was selected to create an exclusive assortment of accessory bands for the smartwatch.

The PH5 for Fitbit Versa Collection styles include: Stripe Knit, inspired by the colors and stripes from the logos of marathons founder Wei Lin has run, with the lines resembling track and field courts where many runners train; Metallic Knit, constructed with a specialized knitting technique for a comfortable feel, complimented by a subtle metallic shimmer; and Rib Knit, created with raised stripes in cheerful colors for a multi-dimensional textural experience.

“As the first wearable brand to partner with a leading designer in 2014 with Tory Burch to create a collection of fashionable accessories for a fitness tracker, we’ve seen great success with this strategy that brings innovative, trend-right designs to challenge the way consumers think about wearables and offer stylish options,” said Tim Rosa, chief marketing officer at Fitbit.

The PH5 for Fitbit Versa accessory band collection is available now at the company’s website and select styles are available at Target with a suggested retail price of $39.95.