Fitbit Launches Bluetooth Scale

Fitbit has expanded its Aria Air collection with the launch of a Bluetooth scale that tracks weight and syncs with its app to calculate one’s body mass index (BMI) and other key health metrics.

According to the company, the new scale priced at $49.95 is being offered to allow a broader range of consumers to monitor and track their level of exercise, sleep, heart rate, nutrition, weight data and trends over time. Through Bluetooth technology, the Aria scale is able to interact with the Fitbit app and other Fitbit devices to log and track the aforementioned metrics as part of a weight loss program.

The Fitbit Aria Air scale will be available in black or white for pre-order on Fitbit.com and select retailers worldwide starting in late September. Aria Air will be available on Fitbit.com and retailers worldwide beginning mid-October, including Amazon, Best Buy, Kohl’s and Target.