Fitbit Launches Charge 3 Fitness Tracker

Fitbit has launched its Charge 3 fitness tracker, which features the company’s most advanced sensor and algorithm technology in a tracker, the company said.

The Charge 3 tracker is crafted from premium, lightweight materials for a slimmer, modern silhouette, increased durability and more comfortable fit. It features a touchscreen OLED display that is said to be nearly 40% larger and brighter than its predecessor. It features an inductive button, which includes new patent-pending technology that provides a streamlined, swim-proof design, increased space in the device to add more sensors plus a larger battery with up to seven days of use.

Fitbit has also enhanced its 24/7 PurePulse heart rate technology for greater accuracy during exercise, and provides a better measure of calorie burn and resting heart rate to optimize workouts and help uncover health trends. The addition of a relative SpO2 sensor allows for the potential to estimate changes in blood oxygen levels and help track new health indicators, like sleep apnea. The fitness tracker also features more than 15 exercise modes, female health tracking, personalized insights, social motivation and advanced sleep tracking and analysis.

Charge 3 is available for presale on the company’s website, and will be available at select online retailers for $149.95 in black with a graphite aluminum case or blue gray with a rose gold aluminum case. The Fitbit Charge 3 Special Edition with Fitbit Pay will be available for $169.95.

“With Charge 3, we are building on the success of our best-selling Charge franchise and delivering our most innovative tracker, offering an extremely slim, comfortable and premium design, along with the advanced health and fitness features our users want,” said James Park, co-founder and CEO of Fitbit.