Fitbit Launches Wearable Designed For Kids

Fitbit has launched its first wearable designed for kids ages eight and younger, the Fitbit Ace.

According to a Fitbit study, 58% of parents cite screen time as an ongoing challenge in getting their kids to be active, and 75% of parents said they are interested in the use of fitness trackers to help them keep their kids active.

The Ace unit is said to motivate with customizable step, active minute and sleep goals, celebratory messages, badges and challenges for the whole family. It features an adjustable, showerproof wristband available in two colors and up to five days of battery life.

According to the company, it considered privacy throughout the user experience for both parents and kids, and built in safeguards and controls to help ensure a safe and positive experience. For example, parental consent is required to create an account for kids, and Fitbit’s family account allows parents to approve who their children connect with and view activity and progress. Parents can help manage what stats their kid sees in the app to only include what motivates them most. Kids have access to appropriate stats for their age, including steps, active minutes and sleep.

“Fitbit Ace opens up a direct line of communication across the family to help parents and their children understand how physical activity impacts overall wellbeing and health,” said Ryan Rhodes, exercise psychologist, director of the behavioral medicine lab at the University of Victoria and member of the Fitbit advisory panel. “When parents have insight into their kids’ activity, they are better positioned to then promote less screen-time and more physical activity in a fun and motivating way.”

Fitbit Ace is available now, including at Amazon, Best Buy, Kohl’s, and Target for $99.95 in power purple and electric blue.