Five Below Prepares California Debut

Five Below, which bills itself as an “extreme” retailer for teens, is breaking into the Golden State.

On April 21, Five Below will open nine stores in the Los Angeles area, including the communities Aliso Viejo, Anaheim, Compton, Hawthorne, Montebello, Fontana, Rancho Cucamonga, South Gate and Redlands. With the new California stores, Five Below will reach approximately 550 stores in 32 states.

As part of the grand openings, Five Below noted, the Laker Girls dance and cheerleading group will make appearances at all nine locations. As part of grand opening festivities, the first 100 people lined up at the new stores at 10 a.m. on Friday, April 21, will receive a mystery scratch-off ticket worth up to $100 towards their purchases. Each store also will provide a free cinch sack with purchase while supplies last.

“Our growth westward has been careful and strategic, and well worth the wait as we believe Five Below will have a tremendous reception and reaction in Southern California,” said Joel Anderson, CEO of Five Below. “We’re not just dipping our toe in the Pacific with these openings, we’re diving in with nine stores and several more to follow within a matter of months. We expect California to be our largest state for stores in the coming years.”