Flash Sales Brighten Overstock.com Holiday Promotions

Overstock.com, Inc. has begun offering 24-hour flash sales dubbed Daily Deals on its site starting at 10 a.m. Mountain Standard Time, seven days a week, the company announced. The online retailer draws flash sale merchandise from popular products on its site in categories such as furniture, area rugs, bedding and electronics, it reported.

Overstock.com stated that it is discounting Daily Deals items by up to 50% for a limited time. The retailer asserted that it is providing multiple deals each day with more planned during the holidays. Overstock chairman and CEO Patrick Byrne, said in announcing the flash sales, “Our customers will find some of the hottest deals in our Daily Deals on Black Friday and Cyber Monday. We expect this inventory will go fast.”

A Daily Deals page on the Overstock.com website provides a running countdown on flash sales so customers know the length of a discount’s scheduled run, a period that doesn’t preclude the product selling out first, the retailer pointed out. The page also offers a sneak peek of upcoming deals. Consumers determined to keep up on the bargains can sign up for Daily Deal email alerts, the retailer related.

“Overstock already has the best prices for high-quality products,” Byrne, maintained. “Now, through these flash sales, we are offering special deals at stack-them-deep-and-sell-them-cheap prices in every department, every day.”