CVS Enhances New Health Focused Store Format

CVS Pharmacy has debuted a new health oriented store format designed to enhance the customer experience.

The updated format includes a new assortment of healthier food, health-focused products and expanded beauty selections. Signage throughout the store helps customers discover the new offerings. Together with innovative digital programs, the changes represent the next evolution of the customer experience at CVS Pharmacy, the company noted.

The format’s deeper focus on expanded health, healthier food and beauty assortments is central to the next phase of the front-store growth strategy, which was first previewed in 2015. Today, there are over 800 CVS Pharmacy locations across the United States that incorporate elements of the new formatting and assortment as well as more than 3,400 with expanded food and beauty offerings. The latest updates drive growth in categories that are most closely tied to the company’s health-focused purpose and expertise while delivering a shopping experience differentiated from other online or brick-and-mortar retailers, the company asserted.

CVS Pharmacy said it is rolling out major changes to as many as 70 new and existing stores this year, with plans to expand to several hundred more in 2018. The new, health-focused formats have 100 feet of new merchandise in health, beauty and healthier food and use a streamlined layout to highlight themes. “Discovery zones” in key health categories also take a holistic approach to care and product selections, and customers are guided by informational signage.

“Pharmacy is the heart of our business and our focus on providing care to patients and customers defines everything we do in our stores,” said Helena Foulkes, president/CVS Pharmacy and evp/CVS Health. “Our new retail offerings leverage our deep expertise in health to enhance our customers’ shopping experience. The same guiding principles that led to the removal of tobacco from our stores extend to our commitment to deliver the most innovative health and beauty solutions.”