Four Brands Join Forty One Madison Building Roster

Four companies, The Godinger Group, Home Essentials and Beyond, Juliska and WMF Americas, will be opening new showrooms in time for the upcoming New York Tabletop Market at the Forty One Madison building in New York City. The market will be held from April 14 to 17.

The entire 27th floor of showroom space is now being devoted to The Godinger Group and Home Essentials and Beyond, building management noted. The former has tailored its showroom for presenting not only the array of Godinger Silver Art-labeled products but also the range of brands and goods in its portfolio, including Ceska, Philip Whitney Ltd., Ricci Argentieri, and Studio Silversmiths. Home Essentials and Beyond also has carved out a modern space where its lifestyle collections are on display.

“We’re excited to add another full floor dedicated to the tabletop industry,” said Laurie Burns, Forty One Madison svp/director, who explained that conventional offices had occupied this story of the building since its opening in 1974.

“We’re especially excited to welcome to Forty One such key industry destination resources as Godinger and Home Essentials. We are also very excited to see the debut showrooms of renowned brands Juliska and WMF. With incredible new products being showcased throughout the entire market and a strong schedule of events, the April show is shaping up to be a must-attend event,” added Burns.

Juliska is opening a 1,500-square-foot showroom on the 17th floor. It is known for artisanal, Euro-style dinnerware, glassware, giftware and home décor.

According to Juliiska CEO David Gooding, CEO, “We are thrilled to debut our new showroom at the April New York Tabletop Market, choosing the iconic Forty One Madison building for its international presence and prime location in Manhattan. Juliska’s permanent showroom will be significant to the growth of our key accounts sales team and trade business.”

WMF has taken over a 1,200-square-foot space on the 15th floor where it will display its flatware, cookware and kitchen utensils along with other of the brands under its umbrella, Kaiser bakeware and Silit cookware.

“Our goal in moving into Forty One Madison was to set down roots in the epicenter of North American commerce and let the retail world know we’ve reinvigorated the brand. This showroom opening signifies the global rebranding of WMF,” said Deborah Corrado, president of WMF Americas. 

Also at market, the wraps come off a renovation of the 16th floor that has resulted in double the showroom space for L’OBJET plus expansion of its world headquarters. The redo of this floor also has allowed Bormioli Rocco to consolidate its offices with its showroom location. Homer Laughlin is the other beneficiary of the renovation, boasting modern glass fronts for each of the spaces housing its consumer and hotel divisions, according to building management.

The market’s breakfast seminar is planned for Wednesday, April 15. Headlining the panel, which will take on the topic “Terms of Engagement: Capturing The Registries of Millennial Brides & Grooms,” are Amanda Allen, founder of the online gift registry service NewlyWish, Anne Chertoff, a longtime wedding expert and journalist, and Amy Wilkins, veteran group publisher of Martha Stewart Weddings. A buffet breakfast will be served beginning at 8 a.m. and the seminar gets underway at 8:30 a.m., concluding by 9:15 a.m.

The décor of the lobby also will echo the relationship between tabletop and the wedding market as Martha Stewart Weddings creates the tablesetting vignettes on display.