Precision Products’ Freeheart brand has launched the Muddy Girl licensed collection of drinkware from Moonshine Camo during the Dallas Market.
The new licensed product lines include two product collections: Muddy Girl, and Lifestyle Camo. The Muddy Girl collection, the company said, includes an assortment of bright and trendy camo patterns featuring the Muddy Girl logo, which is designed to appeal to women who have a passion for fun, adventure and the outdoor lifestyle. The collection includes two colorways with expansion slated for the second half of 2018. The Lifestyle Camo collection features five colorways that will be targeted for drinkware sales during the 2018 holiday season.
“The Muddy Girl brand aligns with the core attributes of Freeheart and its consumers— she is passionate, adventurous and fun, and she’s not afraid of getting a little dirty,” said Rainer Kuhn, president of Freeheart. “Our goal is to offer our retail partners a line that is distinctive and will remain in demand the entire year.”