Friedrich Air Conditioning Co. has promoted Michael Brief to division vice president, retail, effective immediately.
In his new role, Brief will oversee all functions related to the retail sales division. Prior to his promotion, Brief served as Friedrich’s director of sales, retail division, where he contributed to the company’s retail sales growth and was involved in successfully introducing new product lines to the market.
Brief has worked for Friedrich since 1992, starting out as a regional manager in the New York market. He has held several different roles while expanding his responsibilities and geography, eventually working his way up to director of sales, retail division, a position he held for 10 years.
“Mike has done a very good job leading and growing the retail division. His extensive knowledge of the industry, passion and strong customer relationships will help Friedrich continue to make major strides in the retail market,” said Chuck Campbell, CEO of Friedrich.
“I’ve had the distinct pleasure of working for a company whose product I’ve believed in since I first entered into the industry 35 years ago,” said Brief. “I have great pride in Friedrich and have been fortunate to watch the company grow. My team and I still have much opportunity ahead and we’re committed to making it happen.”