Frieling USA Adds New Brands To Housewares Portfolio

Frieling USA will become the exclusive North American partner of the Küchenprofi, Zassenhaus and Spring brands, effective January 1, 2017.

According to the company, this move will allow Frieling to add new product categories as well as expand existing ones, including Küchenprofi kitchenware for functional, practical food prep; Zassenhaus pepper, salt and coffee mills; and Spring commercial Swiss-designed cookware and buffet equipment.

“Küchenprofi, Zassenhaus and Spring tie perfectly into our strategy of offering top tier European brands. We are expanding our offerings while staying true to our mission of offering fresh solutions from around the world,” said Monika Schnacke, CEO of Frieling.

The company’s housewares brand portfolio currently includes Black Cube, Caso, Cilio, Durgol, Emsa, Seltmann Weiden, Woll and Zenker.