Frieling USA is teaming with Caso Germany and will serve as its exclusive U.S. distributor of the latter’s assortment of kitchen and home appliances. The deal went into effect on January 1.
“Caso Germany fills an important niche in the marketplace and in the Frieling family of brands,” said Monika Schnacke, CEO of Frieling USA. “We are excited about the Caso products we’ll be showing our retail partners in the coming months.”
Caso Germany touts itself as an “innovation leader” in the use of modern technology that addresses the fusion of cuisine with everyday living.
The agreement with Caso is the latest strategic alliance Frieling has forged with leading European manufacturers in the categories of gourmet kitchenware and tabletop. The company’s exclusive brands include Black Cube, Cilio, Durgol, Emsa, Seltmann Weiden, Woll and Zenker.