Fred’s Appoints Froton, Felice-Dooley SVPs

Fred’s Inc. continues to reconstitute its executive suite.

Fred’s has appointed Gregory Froton svp/merchandising, general merchandise and promoted Kimberley Felice-Dooley svp/merchandising, consumables.

The latest appointments follow the company’s December announcement that it had named Steve Wuebker as svp/supply chain.

Previous to his Fred’s appointment, Froton was vp/general merchandise and international sourcing at CVS Health. Before she joined Fred’s in 2016, Felice-Dooley was director/category management, candy for CVS.

Michael Bloom, Fred’s CEO, said “We are thrilled to have Greg, Kimberley, and Steve join Fred’s Pharmacy. Their extensive retail pharmacy experience and knowledge of our industry make them valuable additions to the leadership team in areas critical to our business. As we continue to focus on strengthening our world-class team, Fred’s is well-positioned to execute our transformational strategy, accelerate growth, and enhance our value proposition for the benefit of all our stakeholders.”