Full Circle Home has launched an online video series that demonstrates the functions of its housewares. The boost in media marketing is part of the company’s brand refresh initiative that is designed to not only better explain household product functions, but also show consumers how Full Circle Home tools can fit into their everyday lives, the company said.
The videos show consumers using the company’s products, such as the Creo Stax Food Prep Tool, and are all under one minute, most about 20 seconds.
“Our products are really based on innovation and we think it’s important that people understand not only the unique function of our products, but how they can help make everyday life just a little bit happier and easier,” Danielle Beneduce, operations manager at Full Circle Home, told HOMEWORLD BUSINESS.
The company currently has five published videos that feature the DayTripper Glass Beverage Bottle, Tea Time Glass Tea Infuser, Wherever Water for both lemon or cucumber infusing, and the Creo Stax tool, shown here. The company’s principles of eco-friendly materials, sustainable manufacturing practices and promotion of a greener lifestyle are represented through elements in several of the videos, such as scenery and music.
The company’s full collection of product videos can be found at: http://vimeo.com/user35174537/videos