Furniture, Storage Key In Office Depot Back-To-School Promotion

With the Fourth of July holiday now in the rearview mirror, Office Depot is gearing up for the back-to-school shopping season by highlighting a host of initiatives and specials for students who will soon be heading back to class.

This back-to-school season, in Office Depot and OfficeMax stores and at officedepot.com/school, the company is offering hot deals on items including fashionable dorm-room furnishings, organization products, notebooks and pencil cases.

“Office Depot is here to help students, parents and teachers get back to great with the quality gear they need at affordable prices,” said Stephanie Gutierrez, vp/marketing for Office Depot. “Both in stores and online, shoppers will find fun, trendy and functional school supplies that fit students’ personalities and style, regardless of age or grade level, for use both in and out of the classroom.”

Included in its “Gear Up for College” promotion, Office Depot is offering a host of specials for dorm room décor. Within the storage and seating segments, the retailer is offering brightly colored Brenton Studio Berklee and Bungee chairs, and the See Jane Work Kate File Chair.

According to the company, Office Depot’s exclusive line of See Jane Work products adds a touch of style to desk organization. Stacking trays and cup pencil holders, as well as the See Jane Work Kate Magazine File are said to help eliminate clutter in any workspace.

In addition, the retailer is also expanding its social media efforts as Office Depot is joining Snapchat just in time for back to school. Users who add Office Depot (username: OfficeDepotLive) will see office- and school-related snaps, as well as brainteasers to help them get back into school mode after a long summer break, the company said.