Fusionbrands To Debut Clear PopMeasure

Fusionbrands will debut a clear version of its PopMeasure measuring tool at the upcoming International Home + Housewares Show.

The silicone measuring tool has traditionally been available in color. The tool is designed to pop up when in use and pop down for easy storage. The new clear version is available in two sizes with easy read measurements from above and a cool-to-the-touch solid center grip.

The small size (SRP $3.99) measures 2 tablespoons to 1/4 cup and the XL size (SRP $9.99) measures 1/4 cup to 2 cups. The new clear PopMeasure tools will be available in April.