Garmin has expanded its health and fitness tracking devices lineup with the release of an Index Smart Scale, its first body composition monitor integrated directly into the company’s ecosystem of products.
The connected scale, in addition to capturing a consumer’s weight, measures body mass index, body fat percentage, water percentage, muscle mass and bone mass.
According to Garmin, the new scale is designed for up to 16 different users, has an easy-to-use interface, and will automatically upload measurements to the Garmin Connect fitness/sleep tracking wearable. In order to do so, the Index Smart Scale utilizes Wi-Fi technology or the new ANT+ managed network that uses device profiles to define how to send data over the network in a consistent way.
“We designed this smart scale to be both beautiful and functional, and with it we’re able to complete the wellness circle of weight management,” said Dan Bartel, Garmin vp/worldwide sales. “We’re also excited to offer this as an option to our millions of running, cycling and multisport athletes who are looking for a smart solution to track body composition data along with the rest of their data in Garmin Connect.”
To support the launch, Garmin has rolled out a global advertising campaign called “Beat Yesterday,” which includes television, print, digital and social media executions. The company said that “Beat Yesterday” is about being healthier and moving more, further or faster each day.
The Index Smart Scale features a sleek, modern design with a bright LCD display and extra large numbers. Garmin said it will be available in November, in both black and white, and has an SRP of $149.99.