Nespresso and George Clooney are extending their relationship, as the actor will officially become the company’s U.S. brand ambassador beginning November 2.
According to the company, Clooney will be featured in Nespresso’s new integrated marketing campaign in the U.S., which includes television, print and digital advertisements, a partnership web film, social media and a dedicated microsite. The campaign will also run in Canada.
This is the first branded television advertising campaign in North America to feature the well-known actor.
Clooney has been a long-term partner with the brand in Europe and other international markets. He also serves as a member of the Nespresso sustainability advisory board, collaborating on ideas and solutions towards improving the lives and futures of coffee farmers.
In the 30- and 60-second television ads, Clooney is dressed in a war general costume and is in a movie studio commissary lined up for coffee where he meets Danny DeVito, wearing a Napoleon costume. DeVito is seen pouring himself a coffee from an antiquated coffee pot while Clooney brews himself a fresh Nespresso. Clooney then “introduces” DeVito to Nespresso coffee.
Nespresso will also use the partnership with Clooney to highlight its sustainability programs.
“We are thrilled that George Clooney is expanding his relationship with Nespresso by becoming the new U.S. brand ambassador,” said Guillaume Le Cunff, president, Nespresso USA. “We are very proud of the work we have done together and we look forward to extending the partnership to bring our brand story and high quality, sustainable coffee to more and more people in the U.S.”