Gia Recognizes Booth Excellence At IH+HS

Eight International Home + Housewares Show exhibitors were honored with Global Innovation Awards (gia) for Booth Excellence at this year’s show, with two companies named Global Honoree.

Two finalists were selected in each show expo, one each for large and small booths, and two winners were announced at the show: Corelle Brands was named Large Booth Global Honoree and Laura Ashley (Wegter Consumenten) was named Small Booth Global Honoree.

The finalists were:

Clean + Contain Expo:

Neatfreak, Large Booth

MadeSmart Housewares, Small Booth

Discover Design Expo:

Kvell (division of The FHE Group), Large Booth

Witloft, Small Booth

Dine + Décor Expo:

Corelle Brands, Large Booth

Laura Ashley (Wegter Consumenten), Small Booth

Wired + Well Expo:

SodaStream USA, Large Booth

Boneco North America Corp., Small Booth

Booths were judged on creativity, product placement and visual merchandising to best sell their goods, lighting, graphics, prop use, fixtures and messaging that matches the overall brand communications.

“The judges were impressed with Corelle because they took their historically significant patterns from dinnerware and enlarged those same images to create their own booth interior elements such as prints on upholstered chairs, woven carpet in those patterns and wall graphics,” said Nancy Michael, IHA senior manager, new exhibitor business.

Michael added, “With Laura Ashley, the judges were impressed by their sense of using merchandising in a small space combined with graphics that emulate what their products would look like in a store interior, and both of those items together best captured the brand identification.”