Giant Eagle Tests Checkout-Free Shopping Technology

Regional supermarket operator Giant Eagle has teamed with Grabango, a checkout-free technology provider, to create a no-wait exit option for customers.

Grabango’s platform can operate across Giant Eagle’s multi-format footprint with checkout-free technologies as they exist in each location, the supermarket noted.

Giant Eagle referenced a study conducted by Forrester Research, which concluded that waiting on the checkout line is the top complaint among grocery shoppers in the U.S. Grabango’s checkout-free technology will allow consumers to enter the store and start shopping as they normally would while the checkout-free system automatically keeps a running bill tab on items shoppers select.

The supermarket has installed the Grabango platform at a pilot store and is optimizing multiple executions of the payment technology, including an app-based option and another that allows customers to pay with any tender they choose. The solution uses computer vision and machine learning to track shopped items. It does not use facial recognition software, Giant Eagle asserted. All data is processed as anonymous to support customer privacy. Giant Eagle emphasized that the Grabango partnership underscores its commitment to continually invest in evolving technologies to enhance the customer shopping experience.

“Giant Eagle is committed to advancing technologies that create an improved, stress-free shopping experience for our customers while still protecting their privacy,” said Giant Eagle’s director of corporate communication, Dan Donovan. “In Grabango, we have found a partner who shares our commitment and who can help us bring this enhanced experience to life.”