Giant Food Launches E-Commerce Platform

The Ahold USA Washington, DC-area banner Giant Food has launched a new integrated e-commerce shopping platform consumers can access on the company’s website and mobile app.

The Landover, MD-based Ahold division now provides consumers easy access to a robust shopping experience with personalized shopping, rewards program benefits, weekly circular and coupons, as well as pharmacy, nutrition and wellness content offerings.

Giant customers previously had to opt for pickup or home delivery through Peapod by Giant. Now they will access the same e-commerce service through the integrated Giant website or mobile app.

Orders are hand-picked and packed by Giant associates and loaded right into customers’ cars or delivered to their doorsteps, with same day service available in some neighborhoods. The new site will offer one-step coupon redemption, custom product recommendations, weekly ads, favorite item and grocery list features, and links to a rewards program.

“Consumer preferences are shifting, and at Giant, convenience and value are key. We are a brand with over 84 years of serving our customers locally in our community, and we are excited to extend that commitment with the launch of our one-stop integrated digital experience. The new Giantfood.com brings customers the flexibility to shop how and when they like through the new seamless platform, with the same quality of products they expect in any of our stores,” said Ira Kress, Giant Food president.