Giant Launches Direct E-Commerce Hub

Giant Food Stores is launching Giant Direct, Powered by Peapod. The new brand will debut in the city of Lancaster, PA, with the opening of its new e-commerce hub at 235 North Reservoir Street, on Tuesday, February 12.

Part of a $22 million investment in Lancaster County first announced by the company in June 2018, the 38,000 square foot hub will add approximately 150 jobs to the local economy. In partnership with Peapod Digital Labs, Giant Direct will propel the company’s e-commerce centers to offer a pickup option, where online orders are delivered directly to customer vehicles that have pulled up outside.

For customers who require, or prefer, an alternative to ordering online, the new hub will feature a walk-up vestibule with easy-order tablets. The hub will also serve local residents by allowing for a deeper delivery reach into greater Lancaster communities.

“We are excited to make Lancaster the home of our newest innovation with the launch of our new Giant Direct, Powered by Peapod e-commerce hub,” said Nicholas Bertram, president, Giant Food Stores. “Not only is the e-commerce hub a completely new concept for us and a first of its kind in our area, it’s the product of a fruitful collaboration with Lancaster Mayor Danene Sorace and local residents to give the Lancaster community the shopping experience they want and need.”