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Gibson Licenses Kenmore Housewares From Sears

Sears has signed several licensing agreements that will broaden the assortment and reach of its Kenmore and DieHard brands at U.S. retailers, including a line of Kenmore housewares.

Gibson Overseas, Inc. will manufacture Kenmore housewares, and DrinkPod LLC will manufacture Kenmore water filtration appliances, all of which will be distributed at Sears and other retailers nationwide.

Gibson Overseas Inc. will manufacture Kenmore housewares ranging from cookware and bakeware to dinnerware, silverware, glasses, stemware, ceramic and plastic storage containers, and other utensils.

Drinkpod will now manufacture and sell Kenmore branded home water filtration appliances and accessories to retailers in the U.S. and select countries. In addition to dispensing water directly, each Kenmore water filtration appliance will have the ability to act as a central hub, providing filtered water to up to two other kitchen appliances, such as coffeemakers and refrigerator ice makers.

In addition, Andrew J. Consulting will market DieHard branded electric vehicle chargers and TRICO Products Corporation will manufacture DieHard wiper blades, fuel pumps and gas assist springs, all of which will be distributed at retailers nationwide.

“The Kenmore brand is one of the most awarded and trusted American brands and is woven into the fabric of our home lifestyle,” said Peter Boutros, president of Kenmore, Craftsman and DieHard brands at Sears Holdings. “DieHard is America’s most trusted and preferred vehicle battery brand. These agreements are examples of our expansion strategy to unleash the power of these iconic brands in exciting new and developing product categories.”

Terms of the deals were not disclosed.