Gibson Overseas has entered into a licensing partnership with John Deere to create a new multi-category program based on the farmhouse heritage and retro appeal of the John Deere brand.
Product categories in the line include dine and serve, store and pantry, cutlery, outdoor entertaining, hydration, thermal drinkware, melamine and on-the-go.
At the New York Tabletop Market, Gibson will showcase a selection of new concepts that merge the classic ethos of the John Deere brand with updated, down-to-earth designs that deliver a contemporary lifestyle statement, the company said.
“From its humble beginnings over 180 years ago, John Deere has built itself into an iconic global brand recognized for its quality and commitment to delivering the best product possible,” said David Nicklin, Gibson’s vp/marketing and licensing. “There are few better brands that combine John Deere’s trust and appeal to consumers from all walks of life.”