Ree Drummond, aka The Pioneer Woman, has teamed up with Gibson Overseas Inc. to create a new line of prep, cook, serve, dine, drink and outdoor products. The brand, said to feature a fresh, fun, casual country style, will be presented at the New York Tabletop Market and at the International Home + Housewares Show in March.
Drummond has over two million Facebook fans, 500,000 Twitter followers and 25 million monthly views on her website ThePioneerWoman.com. She is also a New York Times bestselling author and Food Network personality.
“I couldn’t be more thrilled to be working with Gibson to create The Pioneer Woman product line. I’m beyond excited to unveil the line next year, and to start using the products in my own kitchen,” said Drummond.
“Together with Ree Drummond’s hands-on involvement, we are determined to present the market with a product range created with The Pioneer Woman essence— one that speaks of quality, practicality and a home-grown beauty,” said Sal Gabbay, CEO, Gibson.
The company said to expect sturdy handles and large, decorative knobs on assorted enameled cookware sets and seasoned cast iron, and new design twists on measuring cups, wooden utensils and whisks, for example.