Gift Of Life Receives Matching Grant From DIFFA

Through a generous matching grant from the Design Industries Foundation Fighting AIDS, every donation to Gift for Life’s Text-to Give campaign will be doubled through December 31.

Launched in connection with NY Now’s Digital Market, the current campaign benefits SAGE, the country’s largest and oldest organization dedicated to improving the lives of LGBT elders.

Donations help build community and connection, creating safe and welcoming spaces and advocacy for older LGBT people across the nation. Giving levels are: $40 covers monthly transportation to a weekly HIV Support Group, $80 funds a session with a licensed social worker, $120 feeds an LGBT older adult for one month, $250 provides technology to a homebound LGBT older adult and $500 supports a bi-monthly gathering of HIV-positive older adults.

The matching grant is sponsored by Gift for Life’s partner DIFFA: Design Industries Foundation Fighting AIDS. The first wave of text-to-donate fundraising for SAGE was conducted during the October launch of NY Now’s Digital Market. The campaign continues through December 31, when the 2020 edition of NY Now’s Digital Market concludes.

“NY Now is very pleased to partner with Gift for Life and DIFFA to support SAGE to provide LGBT elders with valuable resources and support,” said Tim Hart, svp of the Retail Group at Emerald Expo. “We look forward to continued partnership with Gift for Life to raise funds for under-served communities impacted by HIV/AIDS.”

Gift for Life unites the gift and home industries against AIDS with nearly $6 million raised since its inception in 1992. In 2008, Gift for Life selected DIFFA: Design Industries Foundation Fighting AIDS, one of the largest funders of HIV/AIDS service and education programs in the U.S., as its main charity partner. Since its founding in 1984, DIFFA has mobilized the immense resources of the design communities to provide more than $46 million to hundreds of AIDS organizations nationwide.