Ginsu Adds Personal Blender, New Cutlery To Housewares Lineup

Ginsu Brands, a Scott Fetzer Consumer Brands company, has moved into small electrics with the debut of the Kiso Everyday Personal Blender. In addition, the company has launched new cutlery, including the new Ginsu Sashimi knife and the Daku series.

“These new offerings represent Ginsu’s revived effort to develop products based on our consumer’s feedback and our retailer’s needs. During our rebranding, we sent out over 2,000 consumer surveys. We asked about new categories and found that we have strong permission to play in a number of them outside of cutlery,” said Randal Moss, director of marketing, Scott Fetzer Consumer Brands.

The new Kiso Everyday Blender is a 1,000-watt multi-function personal blender that the company said is easy to use and clean. It is designed to mix up smoothies in seconds, has smart speed settings and ice crushing capability. It also features a sip and seal lid to enable consumers to take blended drinks on the go.

The company has also added the new Ginsu Sashimi knife. The new knife is targeted to fulfill the needs of specialty and premium product retailers. The stainless steel blade measures 9.5 inches and has a rosewood handle. The new Daku series of knives feature a midnight black coating on the blades. The knives are sold in a 5-piece configuration.

All of the new Ginsu products are scheduled to be at the Inspired Home Show in Chicago, and will start shipping later this year.