Ginsu Brands is highlighting its collection of cutlery with colored handles for the holiday season.
The company said it is seeing increased interest in colors, with purple now in its top three sellers after the classic choices of black and pomegranate red. Seasonal décor also opens up additional merchandising opportunities, such as an orange spice color for fall holidays such as Halloween and Thanksgiving, as well as pomegranate red for the winter holidays. Ocean teal and presidential blue are also trending, noted Ginsu, followed by lime green and orange spice.
“Color provides an individual look for a new generation of consumers, especially those who love entertaining as an expression of the ‘good life.’ Brightly colored cutlery is an easy and trend-forward way to liven up a neutral kitchen, while making a bold personality statement,” said Sarah Thielemier, director of sales for Ginsu Brands.