GLM announced a major reorganization of the New York International Gift Fair set to result by 2013 in four market collections: NYIGF Home, NYIGF Lifestyle, NYIGF Handmade and NYIGF New!.
Launched as “Focus Forward NYIGF 2013,” the strategic reorganization will be implemented over the next three years— with some new components debuting during the August 2010 fair— with the goal of positioning NYIGF as “the defining marketplace for fashion-forward and design-driven home, gift and lifestyle resources,” according to a press release by GLM.
According to GLM, NYIGF Home will encompass home furnishings, home textiles, decorative accessories, tabletop, gourmet housewares and Accent on Design; NYIGF Handmade will include designer-maker and global resources; NYIGF Lifestyle will present personal care and wellness, gift and stationery, fashion accessories and Baby + Child (a new juried category debuting in summer 2010); and NYIGF New! will feature New York’s Newest.
GLM officials said they expect the changes to expand the fair’s resources, spotlight new product and innovation more effectively and create more cross-marketing opportunities.
“By improving category adjacencies, refining existing offerings and introducing new in-demand product categories, NYIGF will offer comprehensive and trend-forward product collections for home, lifestyle, and gift in a clear, navigable and energized layout,” said Dorothy Belshaw, NYIGF director and GLM senior vice president.
The NYIGF reorganization announcement comes just a few weeks after GLM announced it would operate its Gourmet Housewares Show at Javits for the first time, concurrent with NYIGF, starting with the January 2011 fair. No schedule for the NYIGF Home launch was announced at presstime. A schematic of the proposed 2013 fair layout, provided by GLM, indicates the NYIGF Home collection occupying the entire level 3 exhibit area of the Javits Center.
Beginning in 2010, and culminating at the summer 2013 event, temporary and permanent NYIGF floor plan changes will align with planned construction and renovation of New York City’s Jacob K. Javits Convention Center. The transformation of the Javits Center will include installation of a new green roof – which would be the largest of its kind in New York City; construction of the new Javits Center North, which extends the building North to 40th Street; and major renovations to building systems, skylights and roof.
Initial changes, set to be in effect as of summer 2010, will include the introduction of a new juried category, Baby + Child, for upscale baby and children’s products; reorganization of the existing Handmade division to more effectively define and showcase designer-maker craft and global resources categories; and the reintroduction of New York’s Newest at Pier 92.
Within its new Baby + Child category, NYIGF will present a comprehensive collection of products for babies, toddlers and kids (through age 10) and their families. The range of featured products will include arts & crafts, books, music, toys, games, puzzles, dolls and plush, gear (diaper bags, stroller accessories and feeding accessories), wearables and accessories, layette, bedding accessories & blankets. Ultimately, Baby + Child will feature some 200 companies on Level One of the convention center.
Beginning in summer 2010, NYIGF’s Handmade will present two distinct categories of handcrafted merchandise: Designer Maker and Global Resources. NYIGF Handmade: Designer Maker is planned to include some 360 designer-makers from across the United States and around the world, and Handmade: Global Resources is to include some 200 imported resources featuring traditional designs and craftsmanship and Fair Trade production from around the world.
New York’s Newest, showcasing companies new to the New York market, is set to be reintroduced to NYIGF in summer 2010. The division, to feature some 200 newcomers to the Fair, will be housed at Pier 92.
The summer 2010 NYIGF is scheduled for Saturday, August 14, through Thursday, August 19, at New York City’s Jacob K. Javits Convention Center and Passenger Ship Terminal Piers 92 and 94.