Gold’s Gym has entered into a partnership with C+A Global to develop Gold’s Gym’s own line of small kitchen appliances such as blenders, juicers, healthy grills along with a line of protein powders.
Brand Sense Partners, the exclusive licensing agency for Gold’s Gym, negotiated and executed the partnership between Gold’s Gym and C+A Global. With 18 distinct brands, C+A Global offers a diverse inventory of products, ranging from electronics to housewares and nutrition and wellness-based products.
“While we are constantly seeking innovative ways to enhance the gym-going experience, the launch of Gold’s Gym small kitchen appliances and protein powders also gives fitness enthusiasts the opportunity to further engage with Gold’s Gym in their homes,” said Michael Cobb, chief marketing officer of Gold’s Gym.
Chaim Pikarski, CEO of C+A Global, added, “Diet and nutrition play a significant role in a healthy lifestyle and we couldn’t think of a more appropriate and recognizable brand than Gold’s Gym to connect our products with consumers.”
Gold’s Gym small kitchen appliances and protein powders are scheduled to launch in early 2017 throughout North America.