Good Housekeeping magazine is teaming with the Mall of America and Amazon on its GH Lab pop-up retail store that will be open for a three month period beginning in early October.
The temporary shop will be open to shoppers from October 3 through December 30 and feature a selection of 40 products in several categories including kitchen, home, wellness, beauty, lifestyle and toys.
The 2,800-square-foot store is designed with different “rooms” that will allow consumers to visualize products within their own homes and interact with the products, Good Housekeeping officials said.
According to Good Housekeeping, featured brands in the GH Lab are Affresh, Ballerini, Casabella, Cole & Mason, Cybex, Dyson, Ecobee, Ember, Erin Condren, Eucerin, Fishers Finery, Garnier, HoMedics, Innit, Instant Pot, iRobot, Joule, Joy Mangano, Kenmore, Marriott, Microsoft, Moen, Nespresso, Olay, OSMO, OtterBox, PackIt, Panasonic, Poo-Pourri, Riedel, Ring, Samsung, Simplehuman, Simple Pleasures, Singing Machine, Spin Master Toys,Thinkbaby, Thinksport, Thoughtfully, Tile, Tulo, Vitamix, WE, Wine Away, Xbox and Zwilling.
Consumers shopping the GH Lab store can make cashless transactions via Amazon-exclusive SmileCode technology. Purchases will be delivered straight to shoppers’ homes.
In addition, Good Housekeeping is also launching an online boutique on Amazon that will allow consumers to shop GH-test products.