GoodCook, a division of Bradshaw Home, has launched the #FamilyBakingChallenge social media giveaway in partnership with Melissa’s Produce.
The Melissa’s Produce #FamilyBakingChallenge—launched in November and continues through December 31, 2020—is a social media campaign that is challenging home bakers to remake two items from a list of six recipes developed by partner Bigger Bolder Baking that use fresh seasonal produce. Contestants are to post the images to Facebook, Instagram or Twitter for a chance to win prizes with a total value over $5,000, including a GoodCook Sweet Creations Textured Bakeware Set as part of the Ultimate Baking Bundle, plus a cash prize for 1st, 2nd and 3rd place winners. The campaign is also promoted through in-store displays and online.
“During these unprecedented times, we wanted to partner with a brand that also values the importance of creating experiences for consumers that are engaging, fun and memorable,” said Julie Lawson, brand director, Bradshaw Home. “Research shows more people are on social media searching for new recipes since they are cooking and baking more than ever at home, and looking for online experiences to share with friends and family. The #FamilyBakingChallenge provides all of those needs while connecting consumers to brands, such as GoodCook, that are easily accessible at grocery retailers where the family-friendly competition is also being promoted.”