Gordmans is expanding its national presence with the launch of e-commerce.
Gordmans.com aims to provide online shoppers with merchandise in a convenient, user-friendly digital platform. Consumers from across the country may access online savings of up to 60% off department store prices, the company said.
“Today, shoppers determine what they want to buy after first looking at the assortment online,” said Andy Hall, president and CEO of Gordmans. “Providing the option to preshop online, and then purchase online or in-store, helps us to better support our guest in how she wants to shop. We’re excited to have Gordmans’ online shopping introduce our extensive selection of brands and styles at incredible value to those new to Gordmans.”
The site will offer merchandise found in Gordmans stores including apparel and footwear for men, women and children in addition to home décor, designer fragrances, fashion jewelry, bedding and bath and toys. The online store also offers an extended assortment beyond what’s available in-store, including an expanded selection of holiday décor.
“Launching the new e-commerce site during Gordmans’ 100th anniversary underscores how we’ve delivered high-quality merchandise at great values for 100 years. We’re excited to establish a national presence beyond 22 states and reach a broader guest base,” said Hall.
Gordmans currently operates 101 stores.