Grandin Road, an online home décor retailer owned by HSN, has officially kicked off the Halloween season, bringing its first retail concept store to Macy’s in Herald Square.
Featuring a diverse range of Halloween décor, the retail space is designed to inspire, spook and entertain Macy’s visitors throughout the months of September and October. The Grandin Road Shop at Macy’s Herald Square will bewitch customers through Halloween on October 31.
The 1,400 square foot pop-up concept shop is on the main floor, greeting customers as they enter the store’s 7th Avenue and 34th Street entrance. Two fashion windows showcase the décor, which continues inside of the store with four vignettes: “Frightfully Fun,” “Bewitching,” “Halloween Glam” and “Macabre and Mystical.”
“To us, and millions of Americans, Halloween is not just a holiday, it’s a lifestyle,” said Jennifer Reeves, svp/brand marketing at Grandin Road. “Our concept will bring the holiday to life with a witch’s brew of sight, sound, movement and lighting effects. It will be a sophisticated and fashion-forward display that, for the first time, gives customers the opportunity to see, hear, and touch Grandin Road’s one-of-a-kind Halloween décor.”
The presentation in the store includes over 250 Halloween related designs. Store visitors will also have the option to shop exclusive items available for purchase only at Macy’s Herald Square, such as Halloween-themed bar and serveware, and the ability to buy some online products individually for the first time. Prices range from $3 to $1,299.