Greentouch Home has struck a deal with Kathy Ireland Worldwide that will bring the brand to a selection of bathroom vanities and storage products, electric fireplaces and related items.
The company also has developed Scott Living products under a licensing agreement with the Scott Brothers of HGTV Property Brothers, which it presented at the High Point Market.
The Kathy Ireland Home by Greentouch line will launch at retail this summer. In the furnishings industry, kiWW already has licensing agreements with Pacific Coast Lighting, Nourison, Michael Amini and Precision Reclining Chair Co.
“We are very excited about this new partnership with Kathy and her extraordinarily successful global brand,” said Jonathan Nussbaum, president of Greentouch Home. “With our deep roots in design, engineering, sourcing and manufacturing, we feel that the addition of Kathy’s brand presence, her team’s creative brilliance and her track record of successful partnerships with other respected manufacturers add up to a bright future for us both.”
Kathy Ireland, kiWW chair, CEO and chief designer, added, “We are thrilled to partner with Greentouch Home. This exciting new partnership aligns with kiWW’s mission of offering our customers high-end home furnishings of the highest quality at affordable prices.”