Groupon has appointed Steve Krenzer as chief operating officer, effective immediately.
At Groupon, Krenzer will have ultimate oversight for the company’s North America and international segments, as well as global marketing and global operations.
He was most recently the CEO of Core Digital Media, an online direct-response advertising company. Prior to CDM, Krenzer held a variety of senior executive positions at Experian, ultimately serving as president of interactive media.
“The opportunity to add a high-horsepower e-commerce leader like Steve doesn’t come along very often,” said Rich Williams, Groupon CEO. “His combination of industry savvy, deep operational experience and intimate understanding of digital marketing is equally rare. Steve will immediately put those skills to work as we continue to advance our vast local marketplace.”