Lava Lite, LLC has changed its corporate name to Lifespan Brands to reflect its new house of brands strategy. President and CEO Clay Farnsworth told HOMEWORLD BUSINESS® that the new name represented the beginning of a new day for the company and that, moving forward, the enterprise would expand within and beyond its current business parameters.
“The new name Lifespan Brands will allow us to grow and develop new products, and enter new categories that we do not currently serve,” said Farnsworth.
The company pointed out that the once Lava and now Lifespan business includes novelty lighting, party products and bathroom scales.
The transition to a new corporate identity will not impact end consumers or the company’s iconic products that it has developed, marketed and manufactured for over 50 years, the company said. The Lifespan portfolio includes Lava Lamp, Lava Party, Bright Source, Detecto, Precision One and Weigh Rite.
“We look forward to continued innovation and creativity. We will be introducing many exciting new products and new product categories in 2016 and beyond,” said Farnsworth.