Bakeware manufacturer G&S Metal Products Company announced a licensing partnership with food maker The Kraft Heinz Company to launch a line of bakeware, kitchen tools and gadgets centered on such popular Kraft Heinz brands as Kraft Mac & Cheese, Heinz, Philadelphia and others.
The idea behind the product designs is to help consumers prepare and cook their favorite Kraft Heinz dishes using the necessary tools in a fun and simple way, according to G&S Metal.
The family-focused product line will feature kitchenware in several of Kraft Heinz brands including Kraft, Cool Whip, Heinz, Jet-Puffed, Philadelphia, Stove Top, Planters, Mr. Peanut, Jell-O, Kraft, Mac & Cheese, Kraft, Singles, Kool-Aid and Velveeta. Further details on the Kraft Heinz collection from G&S Metal, to launch later this year, were not disclosed.
The deal was brokered by the Kraft Heinz exclusive licensing agency, Brand Central.