Gululu is launching a 3D interactive kids water bottle which aims to encourage and educate children’s healthy water drinking habits.
Gululu said that its system intends to keep the user hydrated by caring for a virtual pet and keeping parents informed of their children’s progress through a connected app. As kids drink more water from the bottle, their chosen virtual pets grow and make friends, according to the company. In addition, kids can add each other as “friends” by shaking two bottles side by side. The social interaction feature extends to the bottle’s game play in the form of a “social board,” where the kids can see and compare the “Treasure Chest” rewards they collect as they progress along the journey. On the connected app, parents can compare the habit scores of their kids and friends.
Gululu’s learning-through-play proposition is advanced by its automatic software update system that offers new features, with the goal of developing a healthy water drinking routine, according to the company.
To advance its hydration mission, Gululu has formed a strategic partnership with Generosity.org. For every Gululu interactive bottle purchased, a child in a developing country will be provided with clean drinking water, according to the company. The first Gululu project is underway now in Peru. Gululu, together with Generosity.org, was invited to participate at UN’s Ocean Conference in New York City in June 2017.