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H-E-B Launching Digital Tech Center

As it grows in the digital and omnichannel space, H-E-B has signed a long-term lease for a building in East Austin, TX, where the retailer plans to develop a tech facility and innovation lab.

The operation will service the growing H-E-B digital team and Favor, the company’s Austin-based wholly owned on-demand delivery service.

With renovation set for a spring 2019 completion, the industrial warehouse will become a creative and collaborative workspace for digital division employees and Favor’s corporate headquarters.

“This state-of-the-art space will be a hub for creativity and innovation as we continue to develop the ultimate digital experience for our customers,” said Jag Bath, H-E-B chief digital officer and Favor CEO and president. “Bringing H-E-B and Favor closer together will allow us to promote collaboration between our two companies as we strengthen our commitment to building out H-E-B’s omnichannel services.”