H-E-B, Stratacache Expand Partnership To Improve Customer Experience

H-E-B and Stratacache, a provider of marketing technology and in-store customer experiences, are expanding their multi-year innovation partnership, focusing on delivering new actionable data and insights to create greater customer shopping experiences.

Using sensor-based insights gathered from Stratacache’s Walkbase solution, H-E-B is said to gain a richer understanding of the service level in their stores, and will use the actionable data to advance many aspects of the in-store shopping experience.

“Stratacache has proved to be a valued innovation partner with a clear history of delivering customer-focused solutions,” said Paul Tepfenhart, svp/omnichannel commerce and emerging technology at H-E-B. “At H-E-B, we never stop looking for ways to improve our experience by providing the best customer and partner solutions. Our relationship with Stratacache moves us forward on this mission.”