With an eye to capturing a share of back-to-school spending, supermarket chain H.E.B. has launched a home décor line dubbed All About U.
The exclusive collection is positioned as a low-price option for housewares and domestics. Kitchenware includes plates, tumblers, bowls and a 48-piece food storage set. Available storage collection items include file crates offered in green, blue, pink and red, and hanger 10-packs in green, blue, pink and purple. H.E.B. even considers how much garbage students put up with by providing a 40-quart wastebasket in green and blue as well as a 30-liter stainless steel trash can that comes with a bonus 5-liter trash can. The price on the stainless steel trash can set is $19.99, according to an H.E.B. source.
The full product line is not available at all H.E.B. locations, with the largest stocking the most complete assortments.